The Travis Scott “Dunk Effect”

The Travis Scott “Dunk Effect”

Many people within the sneaker community are familiar with the recent Dunk resurgence. Prices for Dunks that you used to be able to scoop up for just over retail from a reseller, or even may have found on the clearance rack in the 2000’s, have begun to skyrocket in the secondary markets. Nike has responded to the revived Dunk hype promptly by continuing to push out shoe after shoe, revisiting some classic colorways as well as giving the sneaker community a taste of some new. Some new takes on the SB Dunks, such as the Ben & Jerry’s “Chunky Dunky” and the “Grateful Dead” Dunks, are already fetching over $1,000 in the resale market. Concurrently, Nike’s newer renditions of the “Ugly Duckling” pack and the “BTTYS” (Be True To Your School) pack are flying off the shelves and hitting StockX at 2-3x retail prices. 

Some of this hype is undoubtedly attributed to various celebrities breaking out some of their Dunk rarities. In this post we are going to be talking about one of the most influential people currently in sneakers, and popular culture in general, Travis Scott.  In doing so, we’re going to analyze StockX data to see exactly what happens to the price of a particular Dunk after Mr. Scott’s 36.2 million followers get a look at it on instagram.

Newcastle Brown Ale Nike SB Dunk Low

Released in June 2008, the Newcastle Brown Ale was the second beer inspired Dunk after the Heineken Dunk in 2003. Having dropped during the “Gold Box Era” in 2008 and being overshadowed by other heavy hitting Dunk colorways such as the “What The Dunk” and “Freddy Krueger” (despite the Kruegers having never been officially released), the Newcastle Brown Ale Dunk was not an extremely difficult shoe to acquire. Despite being referred to as a ‘tired idea’ in an article three months earlier by Matt Welty, Senior Editor of Complex Sneakers, the Newcastle Dunk saw a major increase in popularity immediately following Mr. Scott’s post. StockX even took to twitter to comment on the abnormal market behavior.

Bucks Nike SB Dunk Low

Inspired by Oregon alumni and Nike co-founder Phil Knight, the Nike SB Dunk Low “Bucks” has some notable features such as the Oregon color blocking and “Buck” (Phil Knight’s college nickname) replacing Nike on the heel embroidery. Releasing back in 2003 during the “Silver Box Era” alongside well-known colorways like the “Paris” Dunk and Iron Maiden’s Friends and Family Dunk, the “Bucks” Dunk has also seen an increase in popularity and value shortly after being featured on Mr. Scott’s Instagram in September of 2019. 

Futura Nike SB Dunk Low

When Leonard McGurr – better known as world renowned artist Futura – designed his first Dunk in 2003 he likely had no idea that he would one day design a pair that sold for $63k at Sotheby’s auction house. Travis Scott, at one point or another, has been seen wearing all 3 of Futura’s Dunks. However, the slightly more attainable Nike SB Dunk Low “Futura” experienced a dramatic increase in demand and price shortly after Mr. Scott’s post in 2018

Huf x Nike SB Dunk High

Of all the Nike SB Dunk highs out there, the most recognizable might be the “Huf”. A collaboration between Nike SB and San-Francisco based skateshop Huf, owned by Keith Hufnagel who passed away in 2020 after a 2.5 year battle with brain cancer. The “Huf” dunk, sporting a distressed leather and tie dye look, was inspired by the Haight-Ashbury neighborhood of San Francisco which is credited to be the nucleus of hippie and counterculture movements throughout the 60’s. Shortly after Travis Scott’s picture in July of 2019, the “Huf” Dunk began selling for over double the price going into the year 2020.

Cherry Stussy x Nike SB Dunk Low

Perhaps one of the best examples of the Travis Scott Dunk Effect is with the Stussy x Nike SB Dunk Low “Cherry”. Stussy’s “Cherry” Dunk, inspired by the classic neapolitan ice cream combo having chocolate, strawberry, and vanilla paneling while even including a cherry on the tongue and waffle cone insoles, has been one of the most sought after Dunk colorways as of late. This is made abundantly clear after looking at the StockX data which depicts a massive trend upwards after La Flame is seen wearing the shoes. A size 7 pair sold back in March of 2020 on StockX for a staggering $10k. 

One thing that everybody should be convinced of, whether it’s Travis Scott’s doing or not, is that the Dunk hype is back and bigger than ever. In conclusion, a failsafe sneaker investment in the future may be to scoop up any old deadstock Dunk heat you can get your hands on before Travis Scott has a chance to wear it. After which you can list it on StockX and cash out. 

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