Whether it’s the Air Max 3 or Air Max 90, Infrared or Radiant Red, one thing is for sure and that is whatever Nike decides to call this shoe, it is a classic. Odds are when you think about an Air Max 90, you picture it in the OG reddish/pinkish/orangish ‘Infrared’ colorway.
With the Air Max 90, Tinker decided it was time to go big or go home. Sporting an even bigger air unit with an even bigger window to see it through, the Air Max 90 was an instant classic in 1990. Such a classic in fact that Nike has taken the infrared color/blocking and applied it to the silhouette with just about any material/tooling combinations imaginable.
In the graph we take a look at three different Air Max 90 releases, the 2010, 2015, and most recent 2020 releases. Looking at the graph we see that the 2010 and 2015 renditions experience an apparent increase in price prior to the release of the 2020 retro. After which, we see prices for the 2010/2015 drop drastically. While we have taken a look at the effect of restocks before, this is an unusual pattern. Perhaps this can be explained by the fact that the 2020 release was far more accessible than many originally thought, with some sizes even available for under retail months after the November 2020 release.
After looking at the data one thing is made clear and that is the Infrared 90 is here to stay. As long as Nike keeps producing retros, no matter the official colorway name, the shoe will continue to sell.