Nike often looks to influential characters to collaborate with and bring attention to the brand. Here, we look at perhaps the most hyped collaborator in sneakers today, Mr. Travis Scott.
La Flame has made waves in the sneaker industry, delivering an instant hit with his original Air Force 1 collaboration and showing no sign of slowing down since.
Released in May 2020 in a full run of family sizes, Travis Scott’s Air Max 270 features the usual earthly tones seen in his other collaborations. The pair was marketed in Travis Scott’s “Cactus Trails” pack with outdoors inspired accessories such as compasses, tents, and hiking socks.
Looking above at resale data from StockX, we can see that early pairs of Travis Scott’s Air Max 270s were going anywhere from $900-$2000. However, since their release date in May 2020, prices for pairs have been extremely consistent, averaging under $500. These exorbitant presale prices followed by a plateau are a pattern also seen in Travis Scott’s AJ6 and AF1 ‘Cactus Jack’ collaborations. Will we continue to see a flatlined pair or could Travis’ Air Max potentially appreciate and end up following the ‘Resale Swoosh’ pattern we saw with Virgil’s ‘The Ten’ collection?