We’ve decided to kick off the 26 days of Air Max series with the original that started it all, the Air Max One.
Designed by Nike legend Tinker Hatfield, the Air Max One was the beginning of what many may consider the most revolutionary technology in footwear. The shoe contained a feature that was unfathomable at the time, Tinker had decided he wanted to expose the Nike Air technology. Nike had made shoes with air cushioning before (see Nike Air Tailwind) but had never dared to expose the air bubble to outside elements.
Sporting an exposed air bubble, inspired by the inside-out Centre Pompidou building in Paris, France, the sneaker was scoffed at in Tinker’s original presentation. Many of Tinker’s Nike colleagues speculated that an exposed air bubble would be far too fragile and would surely burst. However, after plenty of rigorous R&D, Tinker’s Air Max One became a reality and changed the world of sneakers forever. Nike now has exposed air in countless models and has continued the Air Max line with over 20 silhouettes.
The original Air Max One has been rereleased numerous times since its original 1987 debut, while also making appearances in any material and tooling combination imaginable. In the graph below we take a look at the 2017 release. Here we can see prices fluctuating quite a bit while making an overall increase in price in the past year. Will we see a price increase for this true classic in the next month as people start posting their pairs for Air Max Month?