While rare sneakers don’t experience restocks often, their occurrences see very polarizing responses from sneaker enthusiasts. They are either welcomed by those who missed out on the initial release and hope to get a second chance or loathed in the eyes of those who already own a pair.
Why might those who already own a pair get upset? They already got their pair, right? For some, it may be because they enjoy being one of the few owners of this rare shoe. For others, it might be because they’re sitting on a pair to resell.
In this post, we are going to look at a case where restocks are undoubtedly associated with secondary market price drops: the Adidas Yeezy Boost 350 v2 Zebra.
The Adidas Yeezy Boost 350 v2 Zebra is a sneaker all too familiar with restocks. Having experienced 4 restocks since its initial release in 2017, the Zebras are a prime candidate for a case study on what happens to the price of a sneaker after being restocked.
Adidas’ Boost technology has been a major player in the sneaker industry since its debut in 2013. Boost technology was Adidas’ much needed clap-back to Nike’s domination in the sneaker market with their captivating Air technology. Pair this new-age Boost tech with the right spokesperson and you’ve got a gold mine of a shoe… which is exactly what Adidas did after scooping up Kanye West from Nike.
Mr. West released his first Yeezy shoe sporting Adidas Boost tech back in February 2015. The shoe was met with immediate hype and praise within the sneaker community – evident by their impossibility to acquire on release day and massive value in the secondary market. Yeezy has yet to show any signs of slowing down since.
Out of Ye’s 100+ colorways since releasing Yeezy shoes in 2015, one of the biggest hits was unquestionably the 350 v2 Zebra. Released in February 2017 in an extremely limited fashion at around 7,000 pairs, Zebras sold out instantly and popped up on secondary markets at upwards of $1,500. Since its initial release, the Zebras have been restocked an astonishing 4 times. Looking at the graph below containing weekly averages of StockX sales data, we can see an evident restock trend. A decrease in prices prior to the restock date, presumably due to people trying to sell their pairs before the innumerable restock hits, before eventually hitting the low shortly after the day of the release.
Another interesting point in the graph above is that each additional restock affects the weekly average sale price less and less. Looking at the first restock, we see average weekly prices drop from roughly $1,200, the price they were hovering around post-release, down to around $550–a staggering 54% decrease.
Prices rose a couple months after the first restock, eventually plateauing around $550. After which, we see the second restock. Prices then dropped to roughly $275, equating to a 50% price drop.
Following the second restock, the weekly average price peaked at roughly $430 before dropping to $300 post third restock– a 31% price decrease.
Finally, we see post restock prices leveling out at around $420 before Yeezy’s fourth restock where prices dropped to around $340. This is a seemingly small 19% decrease when compared to the initial 54% decrease in price seen after the first restock.
In summary, the shoe saw a 54%, 50%, 31%, and 19% price decrease after each restock, respectively. This is interesting when compared to other shoes that haven’t been restocked which tend to gradually increase in value over time post-release, similar to a Nike Swoosh shape. Unless of course, it’s a Dunk that Travis Scott posts on Instagram.
Yeezys for Everyone?
In an interview with Ryan Seacrest, Kanye was quoted saying “Everybody who wants to get Yeezys will get Yeezys.” Is that what he is doing here with the seemingly infinite number of restocks we are seeing with the Zebras?
The main lesson of this story is that if you are still holding on to some Zebras hoping to make money, then now might be the time to part ways with them. There is no telling if the Zebra will be restocked a fifth, or maybe even a sixth time, before possibly hitting shelves at GAP.